Anilrgowda

I’ve been limbering up for the start of the weekly ‘Pimp My Blog‘ series which starts on Monday (click here to submit your site), and trying to remember all the tricks and tweaks I’ve used over the last 18 months. Here are ten ways in which you can improve your adsense CPMs and CTRs.

1. Use Section Targeting: Adding section targetting had the biggest single impact on increasing my CTR, increasing mine by nearly 50% overnight. Section targeting allows you to suggest sections of your text and HTML content that you’d like Google to emphasise or downplay when matching ads to your site’s content
2. Work on your keyword density: Getting a good mix between keyword density and readability is crucial. Not only will increasing your keyword density improve your search engine listings, but it will make it easier for Adsense to decide what ads to serve e.g. if you want ads about ‘Playstations’ displayed, then make sure you repeat the word Playstation as many times as possible
3. Make Your Ads Look Like Normal Content: I’m amazed by how many sites use different colours, shading, borders, fonts etc for their ads. Adsense gives a lot of controls over colours and you should use them. Make sure your ads look like the rest of your site e.g. if the rest of your site has a white background, then so should your banners etc.
4. Make Sure Your Best Unit Loads First: Adsense loads the ads with the highest CPM first. A common mistake of many sites is to have an ad unit in the header, which isn’t usually the best unit for clicks. This means that ads nearer the content which tend to have higher CTRs get ads served with lower CPMs. The net effect is that you lose money. To maximise your cash make sure that your best performing unit loads first on your pages
5. Embed Your Banners In Or Near Your Content: Your users are normally focussing on the post they have chosen to read, so ads near your post content will always have the best CTRs. Huge skyscraper ads in your sidebar or header may look impressive, but taking up lots of space isn’t the best way to get users to click on adsI have seen lots of sites that have implemented this incorrectly in my view by putting their ads directly above their post content. I think this is a mistake as all it does in my view is encourage the user to scroll past their ads, rather than read the ads first, which I think is the desired objective.
6. Think About Where Your Hotspots Are: Try and position your secondary ads where you think your users may be lingering on your page, e.g. at the end of your posts, before and after your comments etc. For instance my link ad unit above my related posts below does very well, even though it is way below the fold. Read this post for more ideas of places to try your ads
7. Reduce The Noise Around Your Units: Try to keep any unnecessary links, badges, logos etc away from your best units, so that nothing, and I mean nothing, gets in the way of users seeing your ads. Look at the ad I have in my hotspot at the top on the left. I have removed anything that obscures the ad e.g. post details, categories, tags, author etc - all I have is the post title, the content and the ad.This is also one of the reasons I have my sidebar on the right, even though it would be more effective on the left, as positioning this ad unit is the number priority for my site design as it delivers 75% of my adsense income
8. Use The Competitive Ad Filter: The purpose of the Competitive Ad Filter is to enable you to block specific ads. If you don’t use the Competitive ad filter you run the risk of low ‘Made For Adsense’ ads being displayed. Read more
   
9. Don’t Be Afraid To Put Your Ads Below The Fold: This goes against conventional wisdom, but it can work. For instance I found that my Skyscraper adsense ad on the right performs better below the fold than it does above the fold. This is because it is placed near the end of my average length posts, i.e. near a ‘hotspot’
10. Use Channels And Experiement: You will only find the right positions and units for your ads by experimenting. But, to see if any of your changes are making an impact you need to use Adsense Channels. Create a seperate channel for each ad unit that you use and start a spreadsheet where you keep notes of what changes you made, and what the impact was on your CTR and eCPM rates

myshabi

Wow, what a nice article.

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