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Not Present in Google's Index First, it is necessary to clarify that the fact your site is missing from Google's index can mean two things: a. You have not been included yet, though you have submitted an inclusion request. As described in the Google Sandbox article, it is normal to have to wait some time before being indexed for the first time. You can't to anything to speed the process but wait. b. You have been excluded from Google's index because of violation on your site. As said, this is a real nightmare for any SEO and you will need to take some steps to correct this most unfavorable situation. The rest of the article explains how. Why Does Google Exclude Sites? There are many reasons that can make Google exclude your site(s) and all these reasons are related to a violation of some kind. For instance, your sites are over-optimized and this makes them very suspicious. Over-optimization has many faces and you can have a look at the Optimization, Over-Optimization or SEO Overkill? Article to get some ideas of practices that you should avoid. Besides over-optimizing the onsite content, some of the other reasons for being excluded from Google are SE spamming, hidden text, hosting illegal content, linking to bad neighbors, inter-linking, etc. There is no an exhaustive list of SEO sins that Google does not tolerate, nor you'll get a letter from Google to inform you that you have been a bad boy and that's why you have been kicked out of its index but if you resort to any forms of SEO manipulation and you attempt to mislead search engines, you might expect that sooner or later you will have to deal with reinclusion. Reinclusion Steps After you discover that you have been excluded from Google, the first step is to analyze why. You need to know what made them angry with you and correct your mistakes. Check for links to link farms and bed neighbors, for doorway pages and keyword stuffing. It is unlikely that you don't know your own sins. Next, you have to contact Google with a reinclusion request. Go to Google Sitemaps and from the Tools menu on the right, select Submit a Reinclusion Request. On the next screen, read carefully the instructions and explanations, fill in the required data (you may want to have a look at the next section - Reinclusion Tips for ideas what to write) and submit your request. After you submit your inclusion request, there is nothing more you can do than fix your errors (if you have not already done it) and wait patiently for the answer. Though the process of submitting a reinclusion request is pretty straightforward, there is some general advice, which can help you. The following tips can improve your chances of success. Reinclusion Tips
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