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Despite continued investments into and experimentation with new search engine algorithms and designs, Microsoft continues to lose ground to Google, says TechWack. In fact, supplanting MSN Search with Live may have an adverse impact on brand loyalty, even while Microsoft continues to trail Google in search engine functionality and efficiency.
As a quick experiment, I just ran a direct comparison of Google and Live in terms of functionality and accessibility. Live.com took a whooping 10 seconds to load, compared to Google’s 2 seconds. A search for the term “Microsoft” produced 83,060,465 results (which still took longer to load that Google), whereas Mountain View ended up with a massive 523,000,000. It seems that even when it comes to looking for information on Microsoft, Google still beats Live Search, ironic though it may be.
And Microsoft’s continued experimentation with search engines hasn’t been received too well, either. Ms Dewey was, in my opinion, nothing short of a disaster, with its gimmicky presentation only barely concealing the vast array of flaws that it contained. In comparison, Google’s experimental search engine SearchMash seems to function a lot better, even though it doesn’t quite live up to its parent in terms of functionality and accuracy.
Barring a sudden innovation break-through at Microsoft, Google is likely to have a key advantage in the Web 2.0 war between the two companies - search engines. So far, it seems that Microsoft will have to learn to operate in an Internet where access to information is effectively dominated by Google. That still doesn’t mean that Microsoft can’t win in the long run, but it definitely stacks the odds against it.