Anilrgowda

Treat this statement with your usual amount of scepticism as it comes with the carefully worded disclaimer “preliminary internal data”. Anyway, Sony appears to be very pleased with itself, revealing that in the two week period follow the recent ‘price cuts’ sales of the 60GB PS3 were up 135 percent.
Of course, whether or not there really any kind of true price cut remains a matter of some debate. To us it looks suspiciously like an end of stock sale, but then our European Starter Packs aren’t exactly a stunningly good bargain either. However, if it really has turned the heat up on sluggish PS3 sales then, well, Sony must have done something right.
There was a ton of other convoluted sales data to sift through too – PS3 sales are up 21 percent in June over the previous month. PSP was enjoying a 31% sales increase, year on year. Plus, the total PlayStation brand revenue was up 21% in the last year.
Jack Tretton, President of SCEA, had this to say: “This jump in sales bodes very well for us heading into the fall as we launch an impressive arsenal of hardware and software, leading off with the new 80 GB PS3 in August along with the unveiling of highly anticipated games such as Lair and Warhawk. That will be followed by Heavenly Sword in September and six more exclusive first-party PS3 games in October, including Ratchet & Clank Future: Tools of Destruction.”
True, there is a healthy range of decent titles on the horizon, a horizon that I’m happy to say is growing rapidly closer. However, as fellow PSPSPSer Chris and I were discussing yesterday, Sony – at least here in the UK – doesn’t appear to be doing much to get the hype machine in motion for these new games. Remember when Gears of War was about to come out – the hype was huge, there were a lot of decent TV ads and even non-gamers were asking about it. With the most important round of PS3 titles right around the corner, shouldn’t Sony be out there making damn sure we know they’re coming?