OYAMA, JAPAN: Sony Corp currently has no plans for a further price cut for its PlayStation 3 (PS3) game console following a $100 cut in the US, the electronics conglomerate's president said on Friday.
"We've announced the price cut in the US and have no additional plans beyond that at this time," Ryoji Chubachi told Reuters on the sidelines of a gathering of business executives in Shizuoka Prefecture, central Japan.
Sony's PlayStation 3 has been far outsold by rival Nintendo Co Ltd's Wii console in large part because of its lofty price. Even after the $100 cut, the PS3 is twice as expensive as the Wii.
Sony announced on Thursday that it sold 710,000 units of the PS3 in the April-June quarter, less than a fourth of 3.43 million Wii consoles sold in the same period.
Some analysts have said the $100 cut would not be enough to counter the momentum of the Wii and predicted that Sony would have to lower the price again in the near future.
27-Jul-2007, 10:21 PM
Sony not to cut PS3 price further
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