16-Aug-2007, 12:18 AM
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#1 (permalink)
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Developing Markets Love The PS3 Blu-ray
It appears that Sony is gaining many Blu-ray sales in developing markets as the PS3 and its built-in Blu-ray player prove to be a big combination.
Sony has reported that the strength of the Blu-ray disc format continues to grow on a daily basis. Sales of Blu-ray in developing markets such as Taiwan, Eastern Europe, South Africa, the Middle East, Singapore, and Hong Kong make up for 10% of Sony’s total business.
The Blu-ray format is helping these developing countries move into the next-generation and begin to enjoy a whole new line of entertainment.
South Africa is the largest for the Blu-ray market as more than 15,000 units have been shipped there to date thus far.
Sony saw a 21% rise in Blu-ray sales across these markets for June as sales continue to spike considering the Blu-ray just launched in April there.
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