Anilrgowda

Yahoo has followed up last fall's launch of its Publisher Network with a new blog focused on helping users of its self-serve platform.

How can Yahoo's latest blog benefit you as a site publisher in their network? Tell us more at SyndicationPro.

A few members of the Yahoo Publisher Network team have posted messages of greeting to their new blog at YPNblog.com.

Michael Mattis, Yahoo! Publisher Network Blog Editor, wrote how the site will operate like a typical blog, but with a few nifty extras:

Each week we'll choose a publisher who is doing something groovy or out of the ordinary and link to his or her site. Do you know a publisher who fits that description? Maybe it's you.

In addition, we'll be posting interviews and profiles of successful publishers so you can learn from their experience and find out about best practices, top tips and tricks of the trade you can use. We'll also feature guest columns by noted publishers, industry leaders, thinkers and futurists designed to help you see ahead to where the Web - and your market - is going.

Mattis also noted how they plan to track various related news and conversations they see that are related to publishing. They also plan to disclose updates, plugins, and enhancements to the Publisher Network there.

Will Johnson, VP and General Manager, Yahoo! Publisher Network, emphasized how they wish to create a dialog with their network members. "We want you to engage with us to shape current and future products and services that we deliver," he wrote.

Other posts from the blog's debut report on a handful of updates and enhancements that have been made to YPN, including its terms and conditions. "Under these new policies, web sites that distribute adware, spyware or trackware may not display Yahoo! Publisher Network ads," a post said.