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| Search Engine Optimization search engine optimization discussion. |
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How to Switch Domains while Minimizing Lost Rankings
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Redirect visitors from the old domain to the new domain using a 301 redirect; in layman's terms, a "permanent redirect". When the search engine robots visit the old website, they will interpret the redirect to mean that all link popularity and current rankings should be directed to the new website. To put a 301 redirect in place I recommend contacting your hosting company to have them make the change. To do it yourself visit my 301 redirect tutorial (www.stepforth.com/faq/301-redirect.html). 2. Manage Any Broken Links If the new domain is home to the exact same website, then broken links should be a non-issue since a 301 redirect will take care of forwarding users from the old domain's URLs to the new domain's URLs. For example, when using the 301 redirect this old URL http://www.yourolddomain.com/bio/ceo.php will automatically get forwarded to http://www.yournewdomain.com/bio/ceo.php. As a result, broken links should not occur. If, however, the position of your website documents have changed during the move, you will need to follow these instructions for properly redirecting all traffic from the old site pages to their closest relatives on the new site:
Important: make sure to pay particular attention to the 404 error report within your website statistics program. The 404 report will provide important information on pages that may be receiving traffic but are not being properly redirected. 3. Maintain or Improve Your Page Topic and Optimization In order to minimize the impact on your rankings, it is important to maintain or improve the keyword-related content on ranking pages. In other words, don't totally rewrite pages that were ranking for "kayak tours" without carefully optimizing them to the same degree or better than before. If you wish to play it really safe, I would just leave the content the same on the pages that drive critical traffic so that the only 'change' the search engines notice is the URL, thus minimizing any ranking penalties. Source:How to Switch Domains while Minimizing Lost Rankings |
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