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Defining Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a relatively new term, and it's familiarity amongst website owners is becoming more and more established at an exponential pace. It is indeed a new concept that a website need be optimized for search engines, for why should one need to worry about search engines? Isn't it human visitors that count the most?

Well, visitors are the prime reason why people develop websites, but with over 7 Billion web pages in existence, it's no wonder that achieving high levels of traffic is difficult. There are too many pages to visit, and too many people to compete with. How many websites do you think there are on the topic of computers? Hundreds of millions, no doubt.

Because there are so many WebPages on the internet, it is almost impossible to find a webpage that specifically contains the information you are looking for unless you use a search engine, this must be true, otherwise Google would not be receiving more than 180 Million searches every day! This is just one search engine, and there are more than 400 search engines in operation today!

Search engines have strived to make their databases as large and concise as possible while simultaneously returning "relevant" search results for their users, and this has paid off in a big way. Most search engines can now rummage through the "junk" and return clean, concise web pages for almost any search word / phrase. Given that search engines use computers to rank websites for a given search phrase, there must be a computer program behind the scenes driving the search engine.

Almost every search engine program is built around a "formula" used to rank pages. This formula is the core of the entire system and takes into consideration numerous page properties & criteria in order to rank websites in an order of relevance. This formula (known in technical terms as an "algorithm") varies by search engine and is kept a secret.

Through systematic analysis it is possible to almost "reverse engineer" the algorithm, although it is not possible to devise the exact formula used to score / rank WebPages. Furthermore, search engines modify their algorithm on a frequent basis so that they can increase the quality of their results.

We believe that our SEO tips will help you rank higher in search engines based on our research of search engine algorithms & scoring methods. We believe that these SEO tips and frequent submissions to search engines will greatly enhance your lead over your competitors.

Please read through our SEO database and study the techniques we believe can be used to help you score better in search engines. Apply these changes in the correct places on your website & you'll be onto a winner!

In Summary
SEO (Search Engine Optimization) is the process of apply changes to a website in order to take advantage of an algorithm with the goal of ranking higher in search engines.