Error » Search Engines » Search Engine Optimization » How to Set a SEO Contest

Search Engine Optimization search engine optimization discussion.

Post New Thread Reply
  How to Set a SEO Contest
LinkBack Thread Tools Display Modes
Old 02-Jan-2007, 02:43 AM   #1 (permalink)
Administrator
 
Anilrgowda's Avatar

Posts: 18,715
Join Date: Jan 2006
Rep Power: 10 Anilrgowda is on a distinguished road

IM:
Default How to Set a SEO Contest

Are you a seo company and want to hire some new seo experts? Or, do you have some money and want to promote your company's profile? Or simply, do you want to test search engine spiders and algorithms? A good way to achieve all these is organizing a SEO contest. Here are a few tips which can help you set a successful SEO contest.Setting the prize value
First of all chose the search engine which will be used in order to select the contest winner. As Google is the main search engine used by everyone, most of the SEO contests are organized for optimizing a keyword/phrase for Google. If you could afford to spend more money, you can organize a more complex contest for all top 3 search engines: Google, Yahoo and MSN. After you chose the search engine you'll have to set the prizes values. It's recommended to award a prize to at least all top 10 pages from the SERPS. When you try to figure out what value to chose you have to take in consideration that a SEO campaign for one website during a month values somewhere between 200 and 300 US dollars. The higher you pay, the more competitors you'll have.
Choosing the duration of the contest
Depending on the amount of money you have, you can decide duration between 4 and 10-12 months. I say 4 months because Google needs time to make the updates which are not so frequent. A period longer than 10-12 months will make the competitors get bored because such a long period for optimizing for just one keyword/phrase is not so thrilling...
Choosing the Data Center
Depending on the targeted competitors you can chose from a specific data center, if you are interested in a regional business, like Google.xx (where xx is the country extension, like de for Germany) or you can chose Google.com with no preference settings. It is very important to announce the arbitrator data center before starting the contest.
Setting the contest rules
As SEO is divided into black and white hat SEO, I bet you don't want to spot your company's name, so you'll have to set some rules for the contestants. As spam might be involved in this kind of contests it's better to set strict rules in this "region". It's hard to define a limit between spam and non spam activities, but you can choose some generic rules.
Selecting the search keyword / phrase
As these contests stimulate lots of non content WebPages, it's recommended to choose a keyword/phrase which doesn't have results when searching at the beginning of the contest, in order not to pollute any relevant word(s) SERPs. It's also recommended to select a keyword/phrase related to your company/brand (you spend the money, but you surely want to get something instead?). The past organizers adopted the reverse writing of their brand name, which generates an abstract word , or one word writing of the site's address, something like BrandDotCom, which usually also generates abstract nonexistent words. You can also be ingenious and refuse past models and chose another kind of keyword/phrase.
5 other tips
It's important to announce the contest with at least one month before, especially if you invest much money and expect many contestants. Try to mediate the contest as much as you can/afford in order to bring in contestants. Set the rules as clear as you can and try not to change the basic ones during the contest. Take a look at other big SEO contests history and learn from their experience. Don't organize a contest while another one takes place; people usually like to participate at just one contest, not at 2-3 in the same time.
Anilrgowda is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit!
Reply With Quote
   


   
Post New Thread Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Forum Jump


All times are GMT -8. The time now is 06:12 AM.

Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.
Search Engine Friendly URLs by vBSEO 3.2.0

DMCA Policy

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228