I want to clarify that when using the term “
SEO Tips & Tricks,” what I really mean is
SEO Tips. Why? Because there are no
tricks to be found here. There are simply two types of
SEO. There are
white hat methods and
black hat methods. The former is ethical, while the latter… well, not so much.
I strictly adhere to
white hat SEO methods of
search engine optimization and
marketing. When I do discuss
SEO tricks, it’ll be to simply warn you against employing them. Therefore, as I begin this string of posts, I will start with basic, no-nonsense
SEO methods that follow all recommended guidelines as stipulated by the major search engines. I do this for two reasons. First, in business, the manner in which every detail of every task is carried out is a clear indication of the underlying integrity of the whole. I know a man who lost his job as the CEO of a well-know chain of family restaurants over a .05 cent pat of butter! While the total was being calculated for his meal, he slid the butter under the saucer on his tray so he wouldn’t be charged for it. Much to his dismay, a member of the board of directors who was with him saw him do this. The following day he was called to the board room where he was fired! Bottom line? Integrity matters. Secondly, though the black hatters of
SEO may pull a fast trick now and again, its a game that’s in the last minute of the last quarter. Ever try playing a computer at a game of chess? I think you get the point.