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Burger King Feeds Holiday Gift Frenzy

BURGER KING® restaurants invite guests to give and get the gift of games this holiday season with three ground-breaking Xbox® and Xbox 360™ video games available exclusively at Burger King restaurants nationwide. For a limited time only, starting Sunday, November 19, the BK® Xbox Game Series—a collection of three authentic Xbox video games—will be available at participating restaurants for a recommended price of $3.99 per game with the purchase of a Value Meal.

The King is everywhere this holiday season.
Compatible on both Xbox and Xbox 360 platforms, Pocketbike Racer, Big Bumpin', and Sneak King are based on some of the most popular video game genres—racing, action and adventure—and rated "E" for everyone. All three exclusive titles blend the popularity of Burger King icons, such as the King and Subservient Chicken, into visually rich, three-dimensional environments that give players of all ages an entertaining, interactive experience on one of the most popular game platforms in the world.
"Burger King and Xbox are two brands that share many similarities, but operate in two distinctly different industries. We've chosen to join forces this holiday season in an industry first to provide our customers with an entertaining, affordable holiday treat," said Russ Klein, president of global marketing, strategy and innovation, Burger King Corporation. "We have plenty of experience integrating Burger King content into top-selling game franchises, and now we're taking brand integration to the next level by creating highly engaging and relevant long-format consumer entertainment."
"Xbox and Burger King both represent challenger brands that want to change the status quo connecting with customers on their terms in fun and entertaining ways." said Jeff Bell, corporate vice president of global marketing, Interactive Entertainment Business, Microsoft Corp. "Consumers are saying, 'Let me have what I want, the way I want it.' In essence, Xbox also is an invitation to consumers to have it their way. Our partnership with Burger King Corporation represents an irreverent new approach to this invitation that's sure to provide a fun diversion for the whole family this holiday."
Pocketbike Racer
In the wild world of Pocketbikes, race the King and his miniature motorbike crew through five fun and challenging speedways. Each track varies in level of difficulty. Navigate long straights, tight bends, and sharp turns at high speeds while earning enhancements and tools to use as an advantage over opponents.

The King is ready to race.
HAVE IT YOUR WAY® customization options lets you select a bike and a driver and then hit the track of your choice—a Burger King restaurant parking lot, a construction site, a backyard, the King's garden, or the Fantasy Ranch. In addition to individual play, four players can race against each other in classic split-screen set-up, or eight players can battle it out online using Xbox Live®.
Big Bumpin'
Sure, it looks like a traditional carnival bumper car ride and features familiar Burger King personalities, including the Subservient Chicken and Brooke Burke. But there's a catch—Big Bumpin' arenas come with some big hazards like surprise saws, bottomless pits, and "power up" items that let you dole out thundering bumps.

Bumper cars with a atwist.
With several different types of game play, hone your bumper car skills in a variety of challenging scenarios. The game features five theme parks, including the "Ice Box," "Broiler," "King's Court," "The Deep," and "Monsoon of Doom," and multiple modes of play for each, such as intense four-player and Xbox Live-supported. Easy to learn. Fun to play. Difficult to avoid a major crash.
Sneak King
Players step into the King's royal shoes and use cunning and stealth to sneak up behind unsuspecting people and bestow them with a delicious meal. The goal of Sneak King is to surprise hungry citizens with Burger King sandwiches and other menu items before they pass out from hunger. Whether in a logging yard, construction site, suburban neighborhood, or downtown urban scene—each rich with detail and hidden pathways—hide out and earn points based on how elaborately the delivery is executed.
Blitz Games
Featuring the latest in next-generation game graphics and Xbox 360 achievements, the games were developed by Blitz Games, one of Xbox's key development partners, and Europe's largest independent video game developers. Started in 1990 by brothers and industry veterans, Philip and Andrew Oliver, the company has a reputation for producing award-winning, high-quality playable games for some of the biggest names in the video gaming industry.
Game On
Available while supplies last, the BK® Xbox Game Series is being launched with the support of a fully integrated marketing campaign, including television and print advertising, in-restaurant merchandising, custom packaging, direct-to-consumer events and Internet micro site. Starting Thursday, October 26, a sneak preview of the games will be featured at the mtvU GameORZ Ball college campus gaming tour and on Sunday, November 19 the Burger King No. 00 Dodge will hit the track debuting an all-new car design featuring the BK Xbox Games in the season-ending NASCAR NEXTEL Cup Series race at Homestead-Miami Speedway.
Burger King
The Burger King system operates more than 11,100 restaurants in all 50 states and in more than 65 countries and U.S. territories worldwide. Approximately 90 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com.