Microsoft Corp. on Thurs. said that the Xbox 360 outsold rival next-generation offerings in the 2006 holiday season to command 51% market share in the U.S. for the month of Dec.
The Xbox 360 dropped to U.S. retail in Nov. 2005.
The Redmond, Washington-based company said that the Xbox 360 outsold Sony Corp.'s Playstation 3 and Nintendo Co.'s Wii combined during the key holiday retail period. This week, it announced that the 360 has sold 10.4 million units to date worldwide.
The stellar sales can be attributed to the hit action game Gears of War, which is nearing the 3 million sold mark, and non-gaming offerings like digital distribution of TV and movie content on Xbox Live and the HD DVD external drive.
Microsoft Game Studios expects to continue key software launches in 2007, including game titles like Halo 3, Blue Dragon, Forza Motorsport 2, and Project Gotham Racing 4.
Third-party offerings for 2007 will include Ubisoft's Assassin's Creed, Konami's Dance Dance Revolution Universe, and Rockstar's Grand Theft Auto IV.
Meanwhile, Sony this week announced that it sold 1 million PS3 units in the U.S. in 2006. Rival Nintendo said this week that it sold over 1 million units of Wii in year-end domestic sales.