As previously announced, Yahoo launched its Project Panama ad-ranking platform in the United States in an effort to compete with Google. The Sunnyvale, California-based company said the project would be constantly evolving based on user feedback. When users use Yahoo’s search engine, the system uses quality and key-word bid prices to match ads with the results and effectively converts user searches to advertising revenues. Yahoo executives have said the overhauled ad-ranking platform will be a main source of income needed to host the many free online services the company provides to hundreds of millions of Yahoo website visitors around the world.
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The launch of this new ranking model marks a key step in Yahoo's broader strategy to capitalize on the future growth of the Internet by leveraging our deep audience insights to create a full-fledged advertising network. This creates a win-win situation: by making it easier for users to find what they need and love, Yahoo can also deliver a more compelling offering for advertisers and publishers," said Yahoo's public relations director Gaude Lydia Paez.
News source:
Physorg